Google lets your readers pick the ads

I was looking at my website here and noticed something. Along the bottom of the site, where I had a links list for Google, there is an “Ads by Google” deal there, but it is sort of a search box deal where the reader can select the topic of the ads that they want to see.

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I have never seen this before anywhere, so I assume it is a new deal that Google is testing out as an alternative to the public service ads?  I would not mind seeing this offered as a full feature that you can place below the search bar so that your readers can just type whatever they are interested in finding out about into the bar and be taken to a page of sites that are dedicated enough to their subject to have ads for it rather than just a mish mash of sites that the Google algorithm says look popular on those topics.

It has been well known for a long time that you can cheat the algorithm, so I can see where there might be a market for such a search alternative in the Google system.  I doubt if that is what they are up to with this thing, but it certainly does open up a lot of possibilities for different ways that a ad search might work.  I mean, after all, when you are looking for a business you open the phone book to the yellow pages, right?  This could be Google’s version of the traditional yellow pages where businesses and site owners can get listed in the “View Ads About” category and have their business targeted to people that are specifically looking for a business in the field of that subject.

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